Selling software to industrial corporations is not easy. You’ll spend millions developing the perfect product, building custom features, and meeting with the C-suite of these corporations - only to be rewarded with a $40K six-month trial pilot at a small, non-core business unit.
Has Energize done any modeling around longer sales cycles and lower probability of churn in terms of how this creates an asymmetric investment opportunity? It sounds similar to risk/rewards for new drug development.
Has Energize done any modeling around longer sales cycles and lower probability of churn in terms of how this creates an asymmetric investment opportunity? It sounds similar to risk/rewards for new drug development.