Industrial Software Investing

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The $25 Billion Tech Company That Doesn’t Make Anything
How CDW Has Quietly Took Over Enterprise Tech — Without Building a Single Product
Jun 25 • 
Mark Tomasovic
2
The Be All, End All
Follow these steps when building industrial software.
Jun 17 • 
Mark Tomasovic
3

January 2024

Brooks' Law of Software Development
Why adding more people to a late project will delay it further
Jan 15, 2024 • 
Mark Tomasovic
3
Competition as a Driver
How self-managed teams can drive productivity
Jan 8, 2024 • 
Mark Tomasovic
4
Compliance as a Wedge
Landing and expanding with industrial compliance software
Jan 3, 2024 • 
Mark Tomasovic
2

December 2023

Flying Heavy
Offsetting the R&D Requirements of Industrial Software
Dec 18, 2023 • 
Mark Tomasovic
2
The Mid-Market In Industrials
The answer is…sometimes.
Dec 4, 2023 • 
Mark Tomasovic
3
1

October 2023

How to Get Paid in Construction
Navigating the Construction Payment Hierarchy
Oct 11, 2023 • 
Mark Tomasovic
2
1
Industrial Marketplaces
Where marketplaces are needed...and where they're not
Oct 3, 2023 • 
Mark Tomasovic
2

September 2023

Every Project is a Prototype
The challenge of robotics in construction
Sep 22, 2023 • 
Mark Tomasovic
3
1

August 2023

Risk Aversion is a Feature
Selling software to industrial corporations is not easy.
Aug 31, 2023 • 
Mark Tomasovic
3
1
Not All Customers Are The Same
Selling to small businesses versus selling to enterprise
Aug 21, 2023 • 
Mark Tomasovic
3
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